INDIA’S MOST ENDURING
THREE DECADES
OF CHEERS
A LIFETIME OF
GROWTH
10 Downing Street is glad to expand a totally British pub style dining with modern twist and well managed pubs across India and International market by introducing a Franchise Owned Company Operated (FOCO) model for everyone with desire to be a part of the night life revolution.
10 DOWNING STREET IN NUMBERS
1992
Founded
5M +
Guests Served
No. 1
Rated in brand
Longevity
Longevity
13
Operational
Outlets
Outlets
8 Years
Average
Franchise Age
Franchise Age
13
Presence
in Cities
in Cities
4.3/5
Average
Review Rating
Review Rating
100 +
Media Houses
Covered 10Ds
Covered 10Ds
30 +
Years Building
Community
Community
No. 1
Franchise
Consistency
Consistency
WHAT MAKES 10D
A STRONG FRANCHISE CHOICE
TIMELESS BRITISH EXPERIENCE
Timeless British pub aesthetic that never goes out of style
MULTIPLE REVENUE OPPORTUNITIES
Lunch | Sundowners | Nightlife
A COMMUNITY THAT RETURNS
Strong community culture driving repeat footfalls.
30+ YEARS OF BRAND LEGACY
Legacy brand power with lower customer acquisition cost
PROVEN FRANCHISE LONGEVITY
8 Years – Average age of existing franchise outlets
With an innovative menu, unique ambience and amazing F&B offers, 10D Spreading the cheer across India.
Today 10 Downing Street is one of the most sought Pub destinations in India. “India Parties at 10 Downing Street”
GREAT REASONS TO PARTNERS WITH
10 DOWNING STREET
1
Moderate
Investment and
Impressive
Returns
Investment and
Impressive
Returns
2
Dedicated R&D team
to launch new
products as per the
demographic and
market
to launch new
products as per the
demographic and
market
3
Outstanding product
innovations and very
easy recipe and easy
to manage and handle
innovations and very
easy recipe and easy
to manage and handle
4
Comprehensive
support and end to
end solution to
franchisee
support and end to
end solution to
franchisee
5
Legacy brand power Lower customer acquisition cost because of the 30-year established brand trust with an unforgettable dining experience
6
Unique Aesthetic
Experience Whish sets
apart from other
establishments
Experience Whish sets
apart from other
establishments
7
Proven business
model with multiple
operational outlets
in different cities
model with multiple
operational outlets
in different cities
8
Franchise business
completely managed and
operated by
10 Downing street
completely managed and
operated by
10 Downing street
9
Perfected of art of
providing consistency of
food at all outlets for
3 decades
providing consistency of
food at all outlets for
3 decades
10
Comprehensive
Staff Training
& Development
INDIA’S MOST ICONIC
BRITISH PUB CHAIN
THE PROBLEM IN TODAY’S F&B SCENE:
- High Churn:
Most bars open and close within 2 to 3 years due to
“trend fatigue.” Or Lack of legacy - Cold Atmosphere:
Modern “industrial” bars feel impersonal and lack
the warmth that builds regulars. - One-Dimensional:
Most venues are either just a lunch spot or just a
nightclub.
THE 10D SOLUTION:
- Timeless Design:
Vintage aesthetics don’t go out of style-
Legacy brand power. - Community driven Footfall:
A community hub with High customer retention
and regular culture. - Hybrid Model:
Revenue-optimized for Lunch, Sundowners, and
High-Energy Nightlife.
ADVANTAGE WHAT WE PROVIDE
Market Survey &
Feasibility
Feasibility
Real Estate Planning
& Identification
& Identification
Negotiation and
Legal Vetting
Legal Vetting
Liquor License
Advisory
Advisory
National and Local
Brand Tie Ups
Brand Tie Ups
Hiring, Training &
F&B Set Up
F&B Set Up
Vendor Sourcing &
Vendor Mobilization
Vendor Mobilization
Operation Ready
Checklist
Checklist
Operations
Planning
Planning
Prelaunch
Marketing
Marketing
Grand Launch
Ongoing Support
Post Launch
Post Launch
WE OFFER A HIGH-MARGIN,
PROFESSIONAL BUSINESS STRUCTURE DESIGNED
FOR LONG-TERM ROI.
MINIMUM AREA REQUIRED
4,000 Sq. Ft.
ESTIMATED INVESTMENT
INR 4 Cr.
ESTIMATED ROI
49%
ESTIMATED PAYBACK PERIOD
2 Years (Approx)
FRANCHISE MODEL
FOCO-Unit Franchise /
Master Franchise
AGREEMENT TERMS
5 Years
FRANCHISE SUCCESS STORY
CHENNAI, 2006
Faced initial operational hiccups but stabilized with 10D’s hands-on support, expert guidance in operations and marketing turned it around.
Now a go-to nightlife spot, showcasing the franchisor’s ability to rescue and
elevate struggling outlets
BHOPAL, 2011
Launched on June 16, 2011, as Bhopal’s first elite pub, kickstarting the city’s nightlife culture. Broke even in just 2.5 years, ahead of the 3-4 year projection, and has thrived for 14 years famous among youngsters for its vibe and offerings like “Pub Lunch.”
KOLKATA, 2016
Launched in 2016, bringing the iconic pub culture experience to one of India’s most vibrant metropolitan cities. Quickly emerged as a preferred nightlife destination with energetic weekends, strong repeat clientele, and a well-balanced food, music, and hospitality experience.
Over the years, the outlet has built a loyal customer base and continues to thrive as a landmark social destination in Kolkata.
COIMBATORE, 2017
Opened in 2017, introducing a premium pub experience to Coimbatore’s rapidly growing lifestyle market. Backed by consistent operational support, curated entertainment, and a strong food & beverage mix, the outlet established itself as a leading nightlife and dining destination.
Today, it stands as a strong example of sustainable growth and successful franchise performance in an emerging market.
TESTIMONIALS FROM
OUR FRANCHISE PARTNERS
Our journey with 10 Downing Street Begumpet has been much more than a business association; it has been a journey of passion, trust, and building experiences that people remember.When we partnered with 10D, we saw the potential of a brand that had already created a strong emotional connection with its audience over the years. What truly stood out was the brand’s energy, legacy, and the freedom to create a space that reflects both quality hospitality and evolving nightlife culture.There have been challenges, learnings, and milestones throughout the journey, but the consistent support from the 10D team and the loyalty of our guests have made the experience deeply rewarding. Watching guests celebrate special moments, friendships, and memories at our venue gives us immense satisfaction.Today, 10 Downing Street Begumpet stands not just as a venue, but as a destination built with commitment, vision, and a shared passion for hospitality. We are proud to be part of the 10D family and excited about the future we continue to build together.
- Mr. Yashwardhan Bhanot (Jabalpur Franchise Partner)
As a developer, my focus is always on mitigating risk and maximizing footfall. I look for franchise partners with a strong, established brand and a clean, predictable operational model. 10 Downing Street delivers on both fronts. When we anchored them at KA Mall, we needed a concept that didn't require a massive learning curve for the local market. Their brand recognition immediately brought people through the doors, but what makes the partnership truly valuable is their backend execution. They run a very tight ship. They understand the business of hospitality, not just the front-of-house aesthetics. For a property owner managing multiple projects, having a high-performing, straightforward asset like 10D that consistently drives traffic is exactly the kind of reliability I need.
- Mr. Gandhe Krishnamurthy (Begumpet Franchise Partner)
BE PART OF WHAT’S NEXT
INDIA’S DINING-OUT ECONOMY IS BOOMING
With a young, urban, aspirational population, restaurant spending is projected to grow 12–15% annually through 2030.
NIGHTLIFE IS MAINSTREAM, NOT NICHE
Pubs and bars are now essential social infrastructure in Tier 1 & 2 cities not a luxury but a lifestyle.
BRAND LEGACY = UNFAIR ADVANTAGE
New entrants spend crores building awareness. 10D walks in with 30 years of built-in trust and recall.
FOCO ELIMINATES OPERATOR RISK
You own the asset; our experienced team runs it. This removes the #1 reason restaurants fail: poor operations.